The brand name "Flex-a-lite" serves, the passenger car, or automotive aftermarket, with belt-driven engine cooling fans, electric fans, transmission and engine oil coolers. Flex-a-lite designed the first plastic Heavy Duty truck fans in 1968 for Class VI & VIII trucks, and produced the first one-piece plastic truck fan in 1977, followed by the first injection molded truck fans in 1979.

 In 1978, Flex-a-lite developed the first electric engine cooling fan for the U.S. Aftermarket. In 1982, the company began producing vertical incubator systems for salmon and trout hatcheries worldwide under the brand name "MariSource".

Flex-a-lite has been leading the way in cooling product technology for over 40 years.  Flex-a-lite prides themselves on product design, manufacturing and marketing, but it is the focus on continual process improvement and customer satisfaction with exceptional value and service that keeps the company in the forefront of automotive cooling aftermarket.