Mickey Thompson Performance Tires designs, develops and manufactures specialty tires for the street, strip, track, and off-road. Since its founding in 1963. The company has championed many firsts in the tire industry, from wide low-profile street tires to rugged, aggressive-tread off-road tires. Designing and producing innovative tread patterns and compounds to build the best performance tires in the world was the focus then, and is still the focus today.

Mickey Thompson Performance Tires is known worldwide as a leader in high performance tires and wheels for use on the track and in off-road racing. The company's commitment and dedication to racing began with Mickey Thompson and Gene McMannis.

 
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Mickey, an innovative race car driver, designer, and promoter held 485 National and International speed and endurance records. Gene McMannis' racing accomplishments included designing and developing tires for the Pan American Road Race, Daytona, LeMans, Indy 500, and Bonneville Salt Flats. He holds various patents.

The list of innovations from Mickey Thompson Performance has grown along with the company. Cooper Tire & Rubber Company's purchase of Mickey Thompson Tires in 2003 has helped to continue the company passion for innovative product design and helped to grow Mickey Thompson Performance Tires and Wheels into an industry leader.